How and why do producers use synergy between product both secondary product and primary products of the same genre to attract audience?
The three posters are similar because they use dull colours to represent each film. Their Genre seems to be Drama, Historic just by looking at the 3 movie posters we can guess this. These poster all use Black, White and one other colour. For example, Lincoln uses Black, White and Gold (which is used for the title of the film). Silver Linings Playbook uses Black, White and Yellow and Argo uses Black, White and Red. All the bright colours stand out and adds a bit of mystery to the posters. All these films as we can tell, must include overcoming hardships of some sort because there is a brighter side behind the dark, dull side. The way that these colours have been used shown implements Drama, crime, Thriller sort of Genre movies- which is what they are.
The camera shots used in each poster are also similar in some sort of way. Lincoln has a mid-shot side profile which seems to show tension of some kind, Silver Linings Playbook is a close-up shot but only shows half of the characters faces which shows they are both the main characters in this movie and, Argo is in an Extreme close-up view which shows that he is the main character and that there is some mystery/problem behind it.
All these films also have similar storylines which also explain why they are of similar context. However, one thing they don't have in common is the tagline used in Argo. Argo is the only film out of these three films that has a tagline provided and it is clearly written 'The movie was fake, the mission was real'. This also creates suspense and mystery to the audience and makes them feel anxious to watch them.
Tuesday 5 March 2013
Wednesday 27 February 2013
star power for my case studies
The Artist.
berenice bejo doesnt have much star power, this is because most of the films she stars in are not popular.
the artist became popular because it was something new, different,
berenice bejo doesnt have much star power, this is because most of the films she stars in are not popular.
the artist became popular because it was something new, different,
the artist
A silent movie star meets a young dancer, but the arrival of talking pictures sends their careers in opposite directions.
storyline- Outside a movie premiere, enthusiastic fan Peppy Miller literally bumps into the swashbuckling hero of the silent film, George Valentin. The star reacts graciously and Peppy plants a kiss on his cheek as they are surrounded by photographers. The headlines demand: "Who's That Girl?" and Peppy is inspired to audition for a dancing bit-part at the studio. However as Peppy slowly rises through the industry, the introduction of talking-pictures turns Valentin's world upside-down.
Budget:
$15,000,000 (estimated)Opening Weekend:
$204,878 (USA) (18 November 2011)Gross:
$44,667,095 (USA) (15 June 2012)
this film is in black and white.
star power lindsay lohan
The effect of star power on Oscars and films.
Actors and actresses with more star power attract more audiences they have more fans, more fans mens more views for the movie making more profit.They can provide a guranteed income.
opening a film-holding the lead title on your own-playing the main character e.g.Jennifer lawerence does that in Hunger games she is the lead actress.
actress and actors who have starpower make successful films.We know she is a good actress as she has won the oscar award -Critical acclaim.
Jennifer lawerence played the lead title in Hunger games which has a Budget of $78,000,000 and had a Gross of $407,999,255 (USA) (31 August 2012).That right there shows how powerful starpower can be.
Lindsay lohan is an example of someone who has no starpower, many of the movies she has played the lead title of make a loss of 10million rather than gaining.Lindsays movie Just my luck had a Budget of $28,000,000 (estimated) and made a Gross of $331,344 (25 August 2006)
Therefore starpower is a very important factor espeacially for directors and producers, they have to be careful on the actress/actor they choose to play the lead title in their movies
Tuesday 26 February 2013
Star Power
Ability to attract audiences
Provide a guaranteed income
opening a film, eg jennifer lawrenc is the star of many films.
successful films
critical acclaim
how do the films in my case study use star power?
Provide a guaranteed income
opening a film, eg jennifer lawrenc is the star of many films.
successful films
critical acclaim
how do the films in my case study use star power?
Friday 22 February 2013
Poster Analysis
Les Miserables poster analysis
People who made a poster advertisement for the upcoming movie by Tom Hooper called “Les Miserables” definitely know how to catc someones attention.
The white space looks very neat,gives clear visual connection of the texts and delivers information in a very orderly way.
The headline catches attention because of its big size in contrast to other texts on the poster, especially to the text that's in grey. The size of the second text is two times smaller which implies its secondary importance.
The typeface of the text with the logos is very different: it has a less bright color (grey)
Color plays a valuable role in this design. The color palette of the poster mostly contains a mix of a monochromatic combination of a warm primary color (red) and white (which is the absence of all colors). Firstly, warm red color comes forward and commands the viewer`s attention immediately. Secondly, such a contrasting combination contributes largely to the subject matter of the movie: it contains two colors of the French flag (which is relevant because the events are set in Paris in 1832) and red color gives an association with blood (which is usually an integral part of each revolution or uprising). The advertisement in this way appeals to a viewer who has some knowledge about the plot of “Les Miserables”. The fact that the movie will be released in December makes Christmas color (red) and a snow color (white) a perfect combination for the upcoming season`s poster advertisement.
The partial image of the girl`s face is a symbol pulled from an existing design of an advertisement for the musical “Les Miserables”. Designers have created a new design based on a familiar element. And, due to the fact that the image of the girl is so well-known, the viewer gets the message that the plot of the movie is going to be based on that of Victor Hugo`s “Les Miserables” and on the musical of the same name.
Designers have undeniably accomplished their mission, as the advertisement`s clear communication adds to the visual interest it creates and grabs a high amount of the viewer`s attention. And mainly, the successful design increases ones interest in the movie which is the main purpose of the poster.
The Vow
The Vow is a romance drama, which was released in 2012. Starring Channing Tatum and Rachel McAdams, both who are from previous successful Romance Dramas, such as McAdams from ‘The Notebook’ and Tatum from ‘Dear John’.
The Promotional Poster shows the intimacy of the characters via the poster. This is shown by the proxemics of the characters. This is an ideal love situation that anyone who loves wants to be in. The proxemics of the character is limited as this shows that their love is close and inseparable. Furthermore the placement of the characters shows an imitate moment. For example where Channing is leaning over for a kiss from Rachel, this is an ideal ‘perfect’ couple situation where the male leans over for a kiss and the women shies away, by closing her eyes. This reinforces the stereotype of their love being like any ordinary couple. This is very important as this would attract the audience additional.
The colours used in romantic dramas are very bright and not threatening and not dull. The use of white shows innocence of their love, which is used in the background, this also can show that their love is like a fairytale. With the idea of a fairytale, can portray a romantic base for the film which allows the audience to understand what kind of film ‘The Vow’ is. Another colour used is pink, this shows caring, warmth and kindest, which represent their love, which would be portrayed through the film to the audience. The make up on both characters is very simple and again ‘cute’. With simple foundation used, this portrays the simplicity of their love. With Rachel McAdams having simple make up, conveys that she doesn’t need to put tons of make up on as their love is simple and the stereotype of loving someone for who they are instead of looks is being reinforced through the image.
The font of ‘The Vow’ is very simple as it again represents the love of the two love interests. The length of the font used in the title is very long which can portray that their love in the film, which is for a lifetime, which represents the ideology of loving once in a lifetime. Lastly, the font mirrors the films narrative, as the ‘The’ is not in bold, this represents the loss of memory for Rachel’s character and the loss of love for Channing’s character in the film. Then the ‘Vow’ is in bold which represents Rachel’s character regaining her memory of loving Channing, which is represented through the title.
The image used in the poster is a close up on both characters. This is to show that the whole film revolves around the love interests. Also this could also signify that nothing can get in-between their love, even if it’s an accident where memory is lost. Also as the image is in the centre of the promotional poster, this again shows that they are the most important people and rule of third is applied to this poster, which states that image is very important.
The layout is very simple, with the name of the film in the centre hovering, with the names of the main characters at the top. The difference is that the names of the character have been swapped around. For example the picture of Channing Tatum has the name Rachel McAdams and vice versa. This could represent that they both have accepted and consumed each other’s love. Also due to the lack of text, this shows that the love portrayed through the film needs no words to represent how much love there is between them.
The language used in the promotional poster is very simple. With just the film title, actor’s names and slogans, this represents that the image is a clear statement itself where words aren’t necessary. With single words like ‘February’ and ‘Inspired by true events’ attracts the audience to watch the film. With short and snappy words, it gives the audience the information straight with when the film will be released and where the storyline came from. Also there’s marketing promotion on the poster with a Facebook address, www.Facebook.com/TheVow , also there’s Channing Tatum’s own website which again promotes his own website via his own film www.channingtatumunwrapped.com. With marketing of social sites can increase the social marketing of the film. As people stereotypically see the poster first at the cinema, they would also see the two sites, which are promoting the film. With audiences who want to see the film can access these sites to get more information, moreover this increases the buzz around the film via the internet.
From ‘The Vow’ promotional poster, I have understood that in a romance drama promotional poster, it is very important to portray the two love interest’s love and intimacy through the images and language. With less text, makes the image a statement, which I would like to use in my poster as I feel it would give my audience a real feel of a romance drama.
The Artist
This poster for 'The Artist' is aimed at anyone really. Its mostly for the people who enjoy watching joyous movies.
This poster is in black and white to show that this is a unique film and it makes the film sound lie its from the olden times when they used to make black and white silent films.The headline is quite catchy because the word "The" is in red, the only thing that has color the fact that its red, it makes the title more visible and clear in this poster. it is very bold and catchy. The size of the second text is quite smaller than the heading, this is because it is less important. There is not a lot of colour used in this poster, it is very dull and mostly black and white this does not link in with the name of the film because artists are supposed to be colourfull. As soon as you see this poster the colours and the photo just shows that it is a old fashioned movie.
the image used in this poster is a closeup of two characters this shows that the film revolves around them.
The white space looks very neat,gives clear visual connection of the texts and delivers information in a very orderly way.
The headline catches attention because of its big size in contrast to other texts on the poster, especially to the text that's in grey. The size of the second text is two times smaller which implies its secondary importance.
The typeface of the text with the logos is very different: it has a less bright color (grey)
Color plays a valuable role in this design. The color palette of the poster mostly contains a mix of a monochromatic combination of a warm primary color (red) and white (which is the absence of all colors). Firstly, warm red color comes forward and commands the viewer`s attention immediately. Secondly, such a contrasting combination contributes largely to the subject matter of the movie: it contains two colors of the French flag (which is relevant because the events are set in Paris in 1832) and red color gives an association with blood (which is usually an integral part of each revolution or uprising). The advertisement in this way appeals to a viewer who has some knowledge about the plot of “Les Miserables”. The fact that the movie will be released in December makes Christmas color (red) and a snow color (white) a perfect combination for the upcoming season`s poster advertisement.
The partial image of the girl`s face is a symbol pulled from an existing design of an advertisement for the musical “Les Miserables”. Designers have created a new design based on a familiar element. And, due to the fact that the image of the girl is so well-known, the viewer gets the message that the plot of the movie is going to be based on that of Victor Hugo`s “Les Miserables” and on the musical of the same name.
Designers have undeniably accomplished their mission, as the advertisement`s clear communication adds to the visual interest it creates and grabs a high amount of the viewer`s attention. And mainly, the successful design increases ones interest in the movie which is the main purpose of the poster.
The Vow
The Vow is a romance drama, which was released in 2012. Starring Channing Tatum and Rachel McAdams, both who are from previous successful Romance Dramas, such as McAdams from ‘The Notebook’ and Tatum from ‘Dear John’.
The Promotional Poster shows the intimacy of the characters via the poster. This is shown by the proxemics of the characters. This is an ideal love situation that anyone who loves wants to be in. The proxemics of the character is limited as this shows that their love is close and inseparable. Furthermore the placement of the characters shows an imitate moment. For example where Channing is leaning over for a kiss from Rachel, this is an ideal ‘perfect’ couple situation where the male leans over for a kiss and the women shies away, by closing her eyes. This reinforces the stereotype of their love being like any ordinary couple. This is very important as this would attract the audience additional.
The colours used in romantic dramas are very bright and not threatening and not dull. The use of white shows innocence of their love, which is used in the background, this also can show that their love is like a fairytale. With the idea of a fairytale, can portray a romantic base for the film which allows the audience to understand what kind of film ‘The Vow’ is. Another colour used is pink, this shows caring, warmth and kindest, which represent their love, which would be portrayed through the film to the audience. The make up on both characters is very simple and again ‘cute’. With simple foundation used, this portrays the simplicity of their love. With Rachel McAdams having simple make up, conveys that she doesn’t need to put tons of make up on as their love is simple and the stereotype of loving someone for who they are instead of looks is being reinforced through the image.
The font of ‘The Vow’ is very simple as it again represents the love of the two love interests. The length of the font used in the title is very long which can portray that their love in the film, which is for a lifetime, which represents the ideology of loving once in a lifetime. Lastly, the font mirrors the films narrative, as the ‘The’ is not in bold, this represents the loss of memory for Rachel’s character and the loss of love for Channing’s character in the film. Then the ‘Vow’ is in bold which represents Rachel’s character regaining her memory of loving Channing, which is represented through the title.
The image used in the poster is a close up on both characters. This is to show that the whole film revolves around the love interests. Also this could also signify that nothing can get in-between their love, even if it’s an accident where memory is lost. Also as the image is in the centre of the promotional poster, this again shows that they are the most important people and rule of third is applied to this poster, which states that image is very important.
The layout is very simple, with the name of the film in the centre hovering, with the names of the main characters at the top. The difference is that the names of the character have been swapped around. For example the picture of Channing Tatum has the name Rachel McAdams and vice versa. This could represent that they both have accepted and consumed each other’s love. Also due to the lack of text, this shows that the love portrayed through the film needs no words to represent how much love there is between them.
The language used in the promotional poster is very simple. With just the film title, actor’s names and slogans, this represents that the image is a clear statement itself where words aren’t necessary. With single words like ‘February’ and ‘Inspired by true events’ attracts the audience to watch the film. With short and snappy words, it gives the audience the information straight with when the film will be released and where the storyline came from. Also there’s marketing promotion on the poster with a Facebook address, www.Facebook.com/TheVow , also there’s Channing Tatum’s own website which again promotes his own website via his own film www.channingtatumunwrapped.com. With marketing of social sites can increase the social marketing of the film. As people stereotypically see the poster first at the cinema, they would also see the two sites, which are promoting the film. With audiences who want to see the film can access these sites to get more information, moreover this increases the buzz around the film via the internet.
From ‘The Vow’ promotional poster, I have understood that in a romance drama promotional poster, it is very important to portray the two love interest’s love and intimacy through the images and language. With less text, makes the image a statement, which I would like to use in my poster as I feel it would give my audience a real feel of a romance drama.
The Artist
This poster for 'The Artist' is aimed at anyone really. Its mostly for the people who enjoy watching joyous movies.
This poster is in black and white to show that this is a unique film and it makes the film sound lie its from the olden times when they used to make black and white silent films.The headline is quite catchy because the word "The" is in red, the only thing that has color the fact that its red, it makes the title more visible and clear in this poster. it is very bold and catchy. The size of the second text is quite smaller than the heading, this is because it is less important. There is not a lot of colour used in this poster, it is very dull and mostly black and white this does not link in with the name of the film because artists are supposed to be colourfull. As soon as you see this poster the colours and the photo just shows that it is a old fashioned movie.
the image used in this poster is a closeup of two characters this shows that the film revolves around them.
Monday 7 January 2013
Sub-Genre- Drama Adventure
Adventure films are usually exciting stories, with new experiences or exotic locales, very similar to or often paired with the action film genre. They can include traditional swashbucklers, serializes films, and historical spectacles (similar to the epics film genre), searches or expeditions for lost continents, "jungle" and "desert" epics, treasure hunts, disaster films, or searches for the unknown.
Dramas are more serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects, comedy, or action, or Romantic Dramatic films are probably the largest film genre, with many subsets. See also melodramas, (epics historical dramas), or genres. (Dramatic biographical films or "biopics") are a major sub-genre, as are 'adult' films (with mature subject content).
The Life Of Pi
Dramas are more serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects, comedy, or action, or Romantic Dramatic films are probably the largest film genre, with many subsets. See also melodramas, (epics historical dramas), or genres. (Dramatic biographical films or "biopics") are a major sub-genre, as are 'adult' films (with mature subject content).
Based on the best-selling novel by Yann Martel, is a magical adventure story centering on Pi Patel, the precocious son of a zoo keeper. Dwellers in Pondicherry, India, the family decides to move to Canada, hitching a ride on a huge freighter. After a shipwreck, Pi finds himself adrift in the Pacific Ocean on a 26-foot lifeboat with a zebra, a hyena, an orangutan and a 450-pound Bengal tiger named Richard Parker, all fighting for survival.
This film is interesting because you wanna know whats going to happen next but i didnt like it at the same time because the storyline was a bit lame.
Film Genre- Drama
GENRE: DRAMA
Conventions of Drama: They're all real life situations with realistic characters, settings, and stories.
The purpose of a dramatic story line is to move the audience emotionally
Drama can be interlaced with other genres such as comedy, tragedy, etc. It does not have to be complete drama.
Drama Films That Break Conventions A comedy drama, It broke the convention of a typical ending where the audience knew what was going to happen to Larry. The film tried something new, that the audience would not predict. Titanic breaks the conventions as all does not end happily for the protagonists, but has a rather tragic ending.
A Walk To Remember
In Beaufort, North Carolina, a prank on a student goes terribly wrong and puts the student in the hospital. Landon Carter, a popular student with no defined plans for the future, is held responsible and forced to participate in after-school community service activities as punishment, which include starring as the lead in the school play. Also participating in these activities is Jamie Sullivan, the reverend's daughter who has great ambitions and nothing in common with Landon. When Landon decides he wants to take his activities seriously, he asks Jamie for help and begins to spend most of his time with her. But he starts to develop strong feelings for her, something he did not expect to do. The two start a relationship, much to the chagrin of Landon's old popular friends and Jamie's strict reverend father. But when a heart-breaking secret becomes known that puts their relationship to the test, it is then that Landon and Jamie realize the true meaning of love and fate.
I liked this film because it was very interesting and it brought out my emotions a lot.
Saturday 5 January 2013
Oscar Awards winners
Oscar Awards winners
Storyline: This is a silent movie where the star meets a young dancer who then rises in the industry, but the arrival of talking pictures sends their careers in opposite directions.
2010-The King's Speech
Director: Tom Hooper
Storyline: The story of King George VI,George(Bertie) assumes the throne. Plagued by a dreaded stammer and considered unfit to be king, he engages the help of an unorthodox speech therapist. Through a set of unusual techniques,Bertie is able to find his voice and boldly lead the country through war.
2009-The Hurt Locker
Director: Kathryn Bigelow
Storyline: Portrayal of elite soldiers who have the most dangerous jobs in the world: which is disarming bombs in the heat of combat. When a new sergeant, James, takes over a highly trained bomb disposal team during violent conflict, he leaves his two subordinates in suprise, Sanborn and Eldridge, by recklessly throwing them into a deadly game of urban combat. James behaves as if he's indifferent to death. As the men struggle to control their wild new leader, the city explodes into chaos.
2008-Slumdog Millionaire
Directors: Danny Boyle, Loveleen Tandan
Storyline: The story of an 18 year-old orphan Jamal Malik, from the slums of Mumbai, who is about to experience the biggest day of his life. With the whole nation watching, he is just one question away from winning a 20 million rupees on India's Kaun Banega Crorepati? (Who Wants To Be A Millionaire?)when the show breaks for the night, police arrest him on suspicion of cheating as they think how could a street kid know so much? To prove his innocence Jamal tells the story of his life in the slum where he and his brother grew up, of their adventures together on the road, of vicious encounters with local gangs, and of Latika, the girl he loved and lost. Each chapter of his story reveals the key to the answer to one of the game show's questions. Each chapter of Jamal's increasingly layered story reveals where he learned the answers to the show's seemingly impossible quizzes.
2007-No Country for Old Men
Directors: Ethan Coen,Joel Coen
Storyline:In Texas Llewelyn Moss who is a welder and hunter discovers bodies of several drug runners who have killed each other in an exchange gone violently wrong. Rather than report what he has discovered to the police, Moss decides to take the two million dollars present for himself. This puts Anton Chigurh the psychopathic killer,on his trail as he murders nearly every rival, bystander and even employer in his pursuit of his quarry and the money. As Moss desperately attempts to keep one step ahead, the blood from this hunt begins to flow behind him with relentlessly growing intensity as Chigurh closes in.
2006-The Departed
Director: Martin ScorseseStoryline:In Boston, the state police force is waging a war on Irish-American organized crime. Undercover cop Billy Costigan has been assigned the job to infiltrate the mob run by gangland chief Frank costello.Billy gains Costello's confidence.Colin Sullivan a young criminal who has got into the state police undercover as an informer for the syndicate he is rising to a position of power in the special investigation unit. Each man gathers information about plans of operations.but then it soon becomes clear to the mob and the police that there is a mole in their midst.Billy and Colin are in danger of being exposed to the enemy so they have to race to uncover the identity of the other man in time to save themselves.
2005-Crash
Director:Paul haggis
Storyline:Los Angeles citizens with vastly separate lives collide in interweaving stories of race, loss and redemption.
2004-Million Dollar Baby
Director:Clint Eastwood
Storyline:A hardened trainer/manager works with a determined woman in her attempt to establish herself as a boxer.
2003-The Lord of the Rings: The Return of the King
Director:Peter Jackson
Storyline:Aragorn leads the World of Men against Sauron's army to draw the dark lord's gaze from Frodo and Sam who are on the doorstep of Mount Doom with the One Ring.
2002-Chicago
Director:Rob Marshall
Storyline:Murderesses Velma Kelly (a chanteuse and tease who killed her husband and sister after finding them in bed together) and Roxie Hart (who killed her boyfriend when she discovered he wasn't going to make her a star) find themselves on death row together and fight for the fame that will keep them from the gallows in 1920s Chicago.
2001-A Beautiful Mind
Director:Ron Howard
Storyline:After a brilliant but asocial mathematician accepts secret work in cryptography, his life takes a turn to the nightmarish.
Thursday 20 December 2012
The Vow (Popular)
Leo and Paige are a couple who just got married. After an accident, Paige is left unconscious, and when she awakes she doesn't remember Leo. Her parents, whom she hasn't seen since she and Leo got together, come and visit her. She can't believe that she hasn't seen them for such a long time. Leo wants to bring her home with him but her parents want her to go with them. She goes with Leo but when she doesn't recognize anything, she goes to her parents. And she wonders why did she cut off contact with her family. She also runs into her ex and wonders why they broke up. Leo tries to win her back by courting her again.
Released on the 10th febuary 2012
the audience for this could be women or teenagers. 16-30 years
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