Perfumes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chanel

·         This advert is set in a posh train, this shows that it is fancy looking and the woman in it could possibly be rich, living a luxurious lifestyle.

·         She is posing in a slim dark dress which makes her look elegant and attractive, which could be trying to tell you that this perfume will make you feel attractive and stuff.

·         This woman is looking out of a big window; she could possibly be looking at someone or showing off to someone trying to attract them.

·         The lighting and colors in this image is very dull but then again, it looks like there’s a spotlight on the woman. The perfume bottle shows it’s for rich people.

 

 

Nina Ricci

·         This Nina Ricci advert is all about apples, there are lots of apples on the floor which are just left there and the perfume that’s shaped as an apple stands out the most.

·         These apples could possibly signify fruitiness, so the smell of the perfume could be nice and fruity, natural and also sweet.

·         The lighting and colors are very bright, outdoor, light and wintery to make the viewers think that maybe even outside in the winter, the smell of the perfume will stay.

·         The woman is looking at the perfume in an amused way to show that she likes it, or it’s really nice.

·         The tree has crystals on instead of leaves; this could show that this perfume could be for rich people and the perfume is worth a lot.

·         The colour scheme is just light colors maybe to make the perfume bottle stand out, as it is a bright colour.

·         The tagline on this makes it all seem like a fairytale.

 

 

Comparison

·         These two adverts are similar because they both seem like they’re aimed at rich people with a luxurious lifestyle they both have different things that show this e.g. the Chanel one is located in a posh train and the Nina Ricci one has crystals in there.

·         Another similar feature is that both of these adverts have a model that’s looking away from the camera this gives a good effect because they’re looking away its different to hat people normally do, looking straight at the camera .

·         A difference is that the Chanel advert has a darker and duller colour scheme; it reminds me of titanic a bit however the Nina Ricci one is a lot brighter and lighter it gives a glowy effect.

·         Another difference is that the Chanel perfume seems more of an Indoors perfume for like balls and functions whereas the Nina Ricci advert seems more of an outdoors perfume for outdoor parties or maybe just meeting someone, going out.