The synergies between the film poster trailer and the film to Scott Pilgrim are very similar because, firstly the institutions that are included in the poster trailer and the film, secondly the clothes that the person is wearing in the picture is the same clothes that are used in the trailer and the film, this goes to show how he is as a person it also shows that he is playing his guitar without looking up. this is what geeks look like really, it also seems like he is in a band because in the poster trailer and film he acts like one. the colours that are used in this poster are also used in the trailer and the film for the title. The target market for this film would be tribe wired people from D-E range or maybe even teenagers who like this.
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