The Artist.
berenice bejo doesnt have much star power, this is because most of the films she stars in are not popular.
the artist became popular because it was something new, different,
Wednesday, 27 February 2013
the artist
A silent movie star meets a young dancer, but the arrival of talking pictures sends their careers in opposite directions.
storyline- Outside a movie premiere, enthusiastic fan Peppy Miller literally bumps into the swashbuckling hero of the silent film, George Valentin. The star reacts graciously and Peppy plants a kiss on his cheek as they are surrounded by photographers. The headlines demand: "Who's That Girl?" and Peppy is inspired to audition for a dancing bit-part at the studio. However as Peppy slowly rises through the industry, the introduction of talking-pictures turns Valentin's world upside-down.
Budget:
$15,000,000 (estimated)Opening Weekend:
$204,878 (USA) (18 November 2011)Gross:
$44,667,095 (USA) (15 June 2012)
this film is in black and white.
star power lindsay lohan
The effect of star power on Oscars and films.
Actors and actresses with more star power attract more audiences they have more fans, more fans mens more views for the movie making more profit.They can provide a guranteed income.
opening a film-holding the lead title on your own-playing the main character e.g.Jennifer lawerence does that in Hunger games she is the lead actress.
actress and actors who have starpower make successful films.We know she is a good actress as she has won the oscar award -Critical acclaim.
Jennifer lawerence played the lead title in Hunger games which has a Budget of $78,000,000 and had a Gross of $407,999,255 (USA) (31 August 2012).That right there shows how powerful starpower can be.
Lindsay lohan is an example of someone who has no starpower, many of the movies she has played the lead title of make a loss of 10million rather than gaining.Lindsays movie Just my luck had a Budget of $28,000,000 (estimated) and made a Gross of $331,344 (25 August 2006)
Therefore starpower is a very important factor espeacially for directors and producers, they have to be careful on the actress/actor they choose to play the lead title in their movies
Tuesday, 26 February 2013
Star Power
Ability to attract audiences
Provide a guaranteed income
opening a film, eg jennifer lawrenc is the star of many films.
successful films
critical acclaim
how do the films in my case study use star power?
Provide a guaranteed income
opening a film, eg jennifer lawrenc is the star of many films.
successful films
critical acclaim
how do the films in my case study use star power?
Friday, 22 February 2013
Poster Analysis
Les Miserables poster analysis
People who made a poster advertisement for the upcoming movie by Tom Hooper called “Les Miserables” definitely know how to catc someones attention.
The white space looks very neat,gives clear visual connection of the texts and delivers information in a very orderly way.
The headline catches attention because of its big size in contrast to other texts on the poster, especially to the text that's in grey. The size of the second text is two times smaller which implies its secondary importance.
The typeface of the text with the logos is very different: it has a less bright color (grey)
Color plays a valuable role in this design. The color palette of the poster mostly contains a mix of a monochromatic combination of a warm primary color (red) and white (which is the absence of all colors). Firstly, warm red color comes forward and commands the viewer`s attention immediately. Secondly, such a contrasting combination contributes largely to the subject matter of the movie: it contains two colors of the French flag (which is relevant because the events are set in Paris in 1832) and red color gives an association with blood (which is usually an integral part of each revolution or uprising). The advertisement in this way appeals to a viewer who has some knowledge about the plot of “Les Miserables”. The fact that the movie will be released in December makes Christmas color (red) and a snow color (white) a perfect combination for the upcoming season`s poster advertisement.
The partial image of the girl`s face is a symbol pulled from an existing design of an advertisement for the musical “Les Miserables”. Designers have created a new design based on a familiar element. And, due to the fact that the image of the girl is so well-known, the viewer gets the message that the plot of the movie is going to be based on that of Victor Hugo`s “Les Miserables” and on the musical of the same name.
Designers have undeniably accomplished their mission, as the advertisement`s clear communication adds to the visual interest it creates and grabs a high amount of the viewer`s attention. And mainly, the successful design increases ones interest in the movie which is the main purpose of the poster.
The Vow
The Vow is a romance drama, which was released in 2012. Starring Channing Tatum and Rachel McAdams, both who are from previous successful Romance Dramas, such as McAdams from ‘The Notebook’ and Tatum from ‘Dear John’.
The Promotional Poster shows the intimacy of the characters via the poster. This is shown by the proxemics of the characters. This is an ideal love situation that anyone who loves wants to be in. The proxemics of the character is limited as this shows that their love is close and inseparable. Furthermore the placement of the characters shows an imitate moment. For example where Channing is leaning over for a kiss from Rachel, this is an ideal ‘perfect’ couple situation where the male leans over for a kiss and the women shies away, by closing her eyes. This reinforces the stereotype of their love being like any ordinary couple. This is very important as this would attract the audience additional.
The colours used in romantic dramas are very bright and not threatening and not dull. The use of white shows innocence of their love, which is used in the background, this also can show that their love is like a fairytale. With the idea of a fairytale, can portray a romantic base for the film which allows the audience to understand what kind of film ‘The Vow’ is. Another colour used is pink, this shows caring, warmth and kindest, which represent their love, which would be portrayed through the film to the audience. The make up on both characters is very simple and again ‘cute’. With simple foundation used, this portrays the simplicity of their love. With Rachel McAdams having simple make up, conveys that she doesn’t need to put tons of make up on as their love is simple and the stereotype of loving someone for who they are instead of looks is being reinforced through the image.
The font of ‘The Vow’ is very simple as it again represents the love of the two love interests. The length of the font used in the title is very long which can portray that their love in the film, which is for a lifetime, which represents the ideology of loving once in a lifetime. Lastly, the font mirrors the films narrative, as the ‘The’ is not in bold, this represents the loss of memory for Rachel’s character and the loss of love for Channing’s character in the film. Then the ‘Vow’ is in bold which represents Rachel’s character regaining her memory of loving Channing, which is represented through the title.
The image used in the poster is a close up on both characters. This is to show that the whole film revolves around the love interests. Also this could also signify that nothing can get in-between their love, even if it’s an accident where memory is lost. Also as the image is in the centre of the promotional poster, this again shows that they are the most important people and rule of third is applied to this poster, which states that image is very important.
The layout is very simple, with the name of the film in the centre hovering, with the names of the main characters at the top. The difference is that the names of the character have been swapped around. For example the picture of Channing Tatum has the name Rachel McAdams and vice versa. This could represent that they both have accepted and consumed each other’s love. Also due to the lack of text, this shows that the love portrayed through the film needs no words to represent how much love there is between them.
The language used in the promotional poster is very simple. With just the film title, actor’s names and slogans, this represents that the image is a clear statement itself where words aren’t necessary. With single words like ‘February’ and ‘Inspired by true events’ attracts the audience to watch the film. With short and snappy words, it gives the audience the information straight with when the film will be released and where the storyline came from. Also there’s marketing promotion on the poster with a Facebook address, www.Facebook.com/TheVow , also there’s Channing Tatum’s own website which again promotes his own website via his own film www.channingtatumunwrapped.com. With marketing of social sites can increase the social marketing of the film. As people stereotypically see the poster first at the cinema, they would also see the two sites, which are promoting the film. With audiences who want to see the film can access these sites to get more information, moreover this increases the buzz around the film via the internet.
From ‘The Vow’ promotional poster, I have understood that in a romance drama promotional poster, it is very important to portray the two love interest’s love and intimacy through the images and language. With less text, makes the image a statement, which I would like to use in my poster as I feel it would give my audience a real feel of a romance drama.
The Artist
This poster for 'The Artist' is aimed at anyone really. Its mostly for the people who enjoy watching joyous movies.
This poster is in black and white to show that this is a unique film and it makes the film sound lie its from the olden times when they used to make black and white silent films.The headline is quite catchy because the word "The" is in red, the only thing that has color the fact that its red, it makes the title more visible and clear in this poster. it is very bold and catchy. The size of the second text is quite smaller than the heading, this is because it is less important. There is not a lot of colour used in this poster, it is very dull and mostly black and white this does not link in with the name of the film because artists are supposed to be colourfull. As soon as you see this poster the colours and the photo just shows that it is a old fashioned movie.
the image used in this poster is a closeup of two characters this shows that the film revolves around them.
The white space looks very neat,gives clear visual connection of the texts and delivers information in a very orderly way.
The headline catches attention because of its big size in contrast to other texts on the poster, especially to the text that's in grey. The size of the second text is two times smaller which implies its secondary importance.
The typeface of the text with the logos is very different: it has a less bright color (grey)
Color plays a valuable role in this design. The color palette of the poster mostly contains a mix of a monochromatic combination of a warm primary color (red) and white (which is the absence of all colors). Firstly, warm red color comes forward and commands the viewer`s attention immediately. Secondly, such a contrasting combination contributes largely to the subject matter of the movie: it contains two colors of the French flag (which is relevant because the events are set in Paris in 1832) and red color gives an association with blood (which is usually an integral part of each revolution or uprising). The advertisement in this way appeals to a viewer who has some knowledge about the plot of “Les Miserables”. The fact that the movie will be released in December makes Christmas color (red) and a snow color (white) a perfect combination for the upcoming season`s poster advertisement.
The partial image of the girl`s face is a symbol pulled from an existing design of an advertisement for the musical “Les Miserables”. Designers have created a new design based on a familiar element. And, due to the fact that the image of the girl is so well-known, the viewer gets the message that the plot of the movie is going to be based on that of Victor Hugo`s “Les Miserables” and on the musical of the same name.
Designers have undeniably accomplished their mission, as the advertisement`s clear communication adds to the visual interest it creates and grabs a high amount of the viewer`s attention. And mainly, the successful design increases ones interest in the movie which is the main purpose of the poster.
The Vow
The Vow is a romance drama, which was released in 2012. Starring Channing Tatum and Rachel McAdams, both who are from previous successful Romance Dramas, such as McAdams from ‘The Notebook’ and Tatum from ‘Dear John’.
The Promotional Poster shows the intimacy of the characters via the poster. This is shown by the proxemics of the characters. This is an ideal love situation that anyone who loves wants to be in. The proxemics of the character is limited as this shows that their love is close and inseparable. Furthermore the placement of the characters shows an imitate moment. For example where Channing is leaning over for a kiss from Rachel, this is an ideal ‘perfect’ couple situation where the male leans over for a kiss and the women shies away, by closing her eyes. This reinforces the stereotype of their love being like any ordinary couple. This is very important as this would attract the audience additional.
The colours used in romantic dramas are very bright and not threatening and not dull. The use of white shows innocence of their love, which is used in the background, this also can show that their love is like a fairytale. With the idea of a fairytale, can portray a romantic base for the film which allows the audience to understand what kind of film ‘The Vow’ is. Another colour used is pink, this shows caring, warmth and kindest, which represent their love, which would be portrayed through the film to the audience. The make up on both characters is very simple and again ‘cute’. With simple foundation used, this portrays the simplicity of their love. With Rachel McAdams having simple make up, conveys that she doesn’t need to put tons of make up on as their love is simple and the stereotype of loving someone for who they are instead of looks is being reinforced through the image.
The font of ‘The Vow’ is very simple as it again represents the love of the two love interests. The length of the font used in the title is very long which can portray that their love in the film, which is for a lifetime, which represents the ideology of loving once in a lifetime. Lastly, the font mirrors the films narrative, as the ‘The’ is not in bold, this represents the loss of memory for Rachel’s character and the loss of love for Channing’s character in the film. Then the ‘Vow’ is in bold which represents Rachel’s character regaining her memory of loving Channing, which is represented through the title.
The image used in the poster is a close up on both characters. This is to show that the whole film revolves around the love interests. Also this could also signify that nothing can get in-between their love, even if it’s an accident where memory is lost. Also as the image is in the centre of the promotional poster, this again shows that they are the most important people and rule of third is applied to this poster, which states that image is very important.
The layout is very simple, with the name of the film in the centre hovering, with the names of the main characters at the top. The difference is that the names of the character have been swapped around. For example the picture of Channing Tatum has the name Rachel McAdams and vice versa. This could represent that they both have accepted and consumed each other’s love. Also due to the lack of text, this shows that the love portrayed through the film needs no words to represent how much love there is between them.
The language used in the promotional poster is very simple. With just the film title, actor’s names and slogans, this represents that the image is a clear statement itself where words aren’t necessary. With single words like ‘February’ and ‘Inspired by true events’ attracts the audience to watch the film. With short and snappy words, it gives the audience the information straight with when the film will be released and where the storyline came from. Also there’s marketing promotion on the poster with a Facebook address, www.Facebook.com/TheVow , also there’s Channing Tatum’s own website which again promotes his own website via his own film www.channingtatumunwrapped.com. With marketing of social sites can increase the social marketing of the film. As people stereotypically see the poster first at the cinema, they would also see the two sites, which are promoting the film. With audiences who want to see the film can access these sites to get more information, moreover this increases the buzz around the film via the internet.
From ‘The Vow’ promotional poster, I have understood that in a romance drama promotional poster, it is very important to portray the two love interest’s love and intimacy through the images and language. With less text, makes the image a statement, which I would like to use in my poster as I feel it would give my audience a real feel of a romance drama.
The Artist
This poster for 'The Artist' is aimed at anyone really. Its mostly for the people who enjoy watching joyous movies.
This poster is in black and white to show that this is a unique film and it makes the film sound lie its from the olden times when they used to make black and white silent films.The headline is quite catchy because the word "The" is in red, the only thing that has color the fact that its red, it makes the title more visible and clear in this poster. it is very bold and catchy. The size of the second text is quite smaller than the heading, this is because it is less important. There is not a lot of colour used in this poster, it is very dull and mostly black and white this does not link in with the name of the film because artists are supposed to be colourfull. As soon as you see this poster the colours and the photo just shows that it is a old fashioned movie.
the image used in this poster is a closeup of two characters this shows that the film revolves around them.
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